The Four Principles of Good Speechwriting

The Four Principles of Good Speechwriting

Audiences are moved by the power of human communication. That means great use of voice, diction, breathing and body language. It’s also true, however, that great speeches start on the page. All the rhetorical skill in the world cannot make a badly written speech soar...
How To Persuade An Audience, Politically Speaking

How To Persuade An Audience, Politically Speaking

Are you fed up with political speeches? After three general elections in four years, the answer is probably, “yes!” The challenge for politicians now is to grab our attention, yet again, and they can only do this with two things:  good content, and good delivery. In...
Keeping It Brief: Succinct Speaking

Keeping It Brief: Succinct Speaking

Martin Luther King Jr’s famed “I have a dream” speech lasted just seventeen minutes. Most of Shakespeare’s well-known soliloquies – Hamlet or Macbeth – are just a few dozen lines long; and Abraham Lincoln wrote the Gettysburg address on the back of a napkin. In other...

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