Structure Your Speech Like A Story

Structure Your Speech Like A Story

I often advise speakers to include a story in their speech, and for good reason. Humans respond well to narrative, and often absorb information better if it is packaged as a tale. Facts and figures can be difficult to embed in an audience’s mind … but a well-chosen...
Speechwriting: Personalise Your Pitch

Speechwriting: Personalise Your Pitch

The art of rhetoric is full of rules and wisdom. Going as far back as Aristotle and Cicero, a whole corpus of literature has built up around how best to make your point. Speechwriters pour over the rule of threes, of rhythm or repetition. Rhetoric is not a science –...
Structure: It Shouldn’t Be Strict

Structure: It Shouldn’t Be Strict

When you hear the word structure, you might think of solidity and strength, of self-supporting constructions that have clearly defined edges and unbending lines. A structure is only a structure at all in so far as it’s rigid, right? Well, sort of. Structure is...

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