Challenge–To raise national consumer and dealership awareness of the Mazda brand.
Solution – A documentary on the transformation of a Virgin airship into a luminous Mazda advert. The programme aired on TV and was distributed nationwide on DVD. It featured interviews with the pilot and crew of the airship and was used in conjunction with other dealership incentives to create a real buzz that brought record numbers into the Mazda dealerships.
Jan Smith Marketing Director Mazda comments:
We were hoping that the Airship would fly over Big Ben at midnight but sadly the weather was against us. Tina didn’t see it as a problem and took her brilliant night footage of the airship into graphics, it “flew” over Big Ben just as we had wanted