Midcounties Co-operative for Top Banana

Video Direction

Concept and scriptwriting

Media Coaching

Jade Ball Account Director on the project had this to say:

Tina is more than just a video director she is able to take a brief, come up with the concept and present her ideas in an articulate way.  On the Midcounties Co-operative project she used her usual “can do” attitude to deliver on time and, as always, on budget. We had excellent feedback from the client which is great news for us.

The programme was filmed in HD around the Midlands area with a 3 man crew and portable camera track. It featured members working in grocery, pharmacy, travel, childcare, energy, funeralcare and head office.

Challenge – As a co-operative society, Midcounties are governed by the co-operative values and principles that guide all co-operative enterprises around the world.

The values of Democracy, Openness, Equality and Social Responsibility are at the heart of their business practices.

Top Banana were commissioned to create an emotionally engaging programme to show to all new Midcounties Co-operative members and promote the principles to the general public.

Solution –  A DVD that is shown to all new joins during their induction process and is also showcased on the Web to inform members and the public of the principles that Midcounties work by.

Top Banana engaged Tina to look at the existing programme and re work the script and concept to make it engaging and universal enough for use on the web.

The concept was to use existing members to tell the story themselves and Tina worked on their on screen performance so that their passion and enthusiasm shone through in the final programme.

Maxine Sharman Head of Community Engagement Midcounties Co-operative comments:

We worked with Tina and the lovely team from Top Banana to revamp an existing piece of film.  This film showcased our way of doing business to new colleagues and so it had to be engaging and informative.  Tina listened intently to our wishes whilst adding bucket loads of creative flair and imagination.  As a result we trusted Tina implicitly to deliver a quality outcome.  We weren’t disappointed and would wholeheartedly recommend to others.

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