Attention spans are short, very short.

In fact the only time that you can be pretty sure your whole audience is listening is when you start to speak.  After about 30 seconds you have to fight for their attention.

The only way you are going to keep attention is through engagement.  Yes, it’s a bit of a buzz word today and rightly so, I am asked by speakers how to engage the audience at every live event I do.

Basically, engagement is all about keeping the audience with you, if they are with you, they’re interested, and there is a good chance they will remember what you say.

So how are you going to engage them?

Variety is the key to success here.

Every 2 or 3 minutes in your presentation you need to do something more than just talk to PowerPoint slides

So, what can you do?

You could ask the audience a question, you could hold up a prop, a funny one to make them laugh or a serious one to make them think; You could move around the room, so the audience have to follow you with their eyes

or, you could tell a story. Stories are one of the best ways to engage an audience.

We’ve learned from stories since we were children, when you give an audience facts and figures you are appealing to their mind, however, when you tell a story, you’re appealing to them on an emotional level.  You are connecting with them. That is engagement.

If you would like to know more about engaging your audience, shouldn’t we be talking?

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